Behavior change is a fundamental part of our work as Peace Corps volunteers. It’s also the most difficult. Try changing your own habits, let alone those of an entire Mandinka village. Behavior change is also the least glamorous aspect of the job. Infrastructure projects, for instance, yield tangible and concrete results. Behavior change is harder to measure, and it’s always a work in progress.
My aim is to replicate the baseline survey that Venchele designed and conducted between November 2012 and January 2013. I’m hoping that doing so will allow me compare and contrast the results, so as to ascertain any progresses or setbacks. The survey is intended to yield data on a wide array of subjects, including current mosquito net usage, basic WASH knowledge, and recognition of common child illness’ symptoms among community members.
Many of these areas of intervention are associated with indicators in our community health project framework. Peace Corps Senegal is expected to help 880 health service providers increase their capacity to implement malaria prevention and treatment activities by 2018. One of the tools we have to measure our progress is indicator HE170, defined as the “Number of individuals who slept under an Insecticide Treated Net the previous night”.
The resulting data will have to be interpreted carefully. If I see that the number of people who slept under a mosquito net decreased between 2012 and 2014, then I’ll have to find out why. Is it because I conducted the study during the dry season instead, when people do not perceive mosquitoes to be prevalent enough to warrant sleeping under a net every night? Or could it be that the village population is growing and that no additional nets were distributed? This is when a barrier analysis questionnaire comes in handy. Identifying the barriers to behavior change will enable me to design activities and identify resources to effectively remove or undermine those barriers.
Our tools are based on the health belief model, which tries to predict and explain people’s health behaviors. It speculates that an individual will engage in a health-related behavior if he or she thinks that a specific illness can be avoided, believes that the behavior will help him avoid that illness, AND is confident that he/she can successfully carry out the behavior.
For example, a person will likely to repair the holes in his mosquito net if he believes that malaria can be avoided, thinks that repairing the holes in the net will help him avoid malaria, and is confident that he/she can repair the holes in the net.
The health belief model is predicated on the understanding that behaviors/actions follow from perceptions rather than objective truths. Formative research is a crucial aspect of the work, because it can help us understand why individuals are not engaging in certain health-related behaviors. We have to get a sense of what our communities believe to be true. For example: if they don’t think that repairing their mosquito net will help protect them from malaria, then they won’t repair their nets even if you teach them how.
The health-belief model is comprised of a series of determinants, each associated with a list of possible questions designed to assess barriers to behavior change. The following chart is intended to serve as a guide:
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| http://wiseabouteyes.preventblindness.org/educators/lessons-for-teachers/lessons/eye/eye.html |
Formative research is a crucial aspect of the work, because it can help us understand why individuals are not engaging in certain health-related behaviors. We have to get a sense of what our communities believe to be true. For example: if they don’t think that repairing their mosquito net will help protect them from malaria, then they won’t repair their nets even if you teach them how.
The health-belief model is comprised of a series of determinants, each associated with a list of possible questions designed to assess barriers to behavior change. The following chart is intended to serve as a guide:
Determinants
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Sample Barrier Analysis Questions
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Perceived self-efficacy/skills
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Do you know how to repair your bed net?
What would make it easier to repair your bed net? |
Perceived social norms
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Is it acceptable to repair a net?
Who would like/not like it if you spent time, resources, and energy repairing a bed net? |
Perceived positive consequences
|
What are the advantages and benefits of repairing your bed net /
having a bed net without holes? |
Perceived negative
consequences
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What are the disadvantages of repairing your bed net?
|
Access
|
How difficult is it for you to get the material you need to repair
your bed net? How difficult is it to find someone who can repair your bed net? |
Perceived cues for action/reminder
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Is it easy to remember to repair your bed net when you notice a
hole in it?
|
Perceived severity?
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How serious is it to have a hole in your bed net?
|
Perceived action efficacy
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If you sleep under a repaired net, how likely is it that you will
get malaria? |
Perceived divine will
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Is it Gods will that you have holes in your net and get malaria?
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Policy
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Are there any laws or polices that make it more likely that you
repair your net when there is a hole in it? |
Culture
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Are there any cultural rules and taboos against repairing your
net?
|
Universal motivators
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What is the one thing you want most in life?
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